GRUMBACHER
Grumbacher is a well known and long established brand of artist's supplies, but their online presence was outdated. The newly designed website captures the brand personality and offers users content and functionality that promotes a deeper engagement. The site is designed to serve a variety of user groups,
hardcore artists, new art students, sales staff and retailers.
Concept development
The redesigned Grumbacher site was intended to provide users with everything they needed in a single experience. whether buying product, looking for helpful tips or inspiration through featured artist pages, Grumbacher.com would be a one stop for all things art related.
Organized by types of paint and brand, the paints section provides thorough descriptions as well as detailed color information complete with swatches.
(click to enlarge)
Brushes, paints, canvases and general supplies were all available through a simple drop down, providing additional detail as the user needed it. Related items are promoted to prevent users from forgetting necessary supplies but also to increase basket value.
The 'FEATURED ARTIST' section put the spotlight on long time patrons and included video profiles of the artist, their techniques and tips. (click to enlarge)
A series of video was proposed to feature local patrons of Grumbacher products and provide tips from the artists themselves to beginners and seasoned artists.
