ATARI BRANDING

With the acquisition of the ATARI brand by Infogrames, the case was made to change the US operations name officially to Atari as it offered premium brand recognition over the little known french gaming company.

The reborn Atari needed to reconnect with the gaming public and help them understand what this long sleeping icon stood for in a new era or video games. A new brand mark was developed along with a series of promotional pieces including posters, websites, in-store and broadcast were developed to breathe new life into the Atari name.

Atari's mission was to publish gaming content across all devices and for all audiences - from Hasbro branded properties like Scrabble and Monopoly to classics like QBert and Missile Command to next gen driving games like Need for Speed. To communicate this, we developed the tagline "Everybody Plays".

Atari Posters: Dare

A series of promotional posters to capture the attitude, the spirit and the mission of the all-new Atari. Content ranged from classic to edgy to scandalous.

The Evolving Atari Brand

The classic Mt. Fuji symbol created in the 70's was modified to be more balanced, more modern and more adaptable to suit the broad range of content we published.

Everybody Plays.

Atari's mission was to publish content targeted at the spectrum of the gaming public; classic games for older players, next generation racing games for the young and complex sandbox simulations for the more contemplative.